New Ford Focus in East Yorkshire

New Ford Focus from Richardson Ford

With its dynamic styling, wealth of intuitive technologies and precision-engineered performance, the new Focus delivers a truly addictive driving experience. Thanks to the car's advanced Ford ECOnetic Technology, the new Focus offers low CO2 emissions and outstanding fuel efficiency.

You'll also find an array of cutting-edge features that include Active Park Assist, which practically parks the car for you. When you start the new Focus, you start so much more than a car.

The car also won not one but two Euro NCAP Advanced Rewards for safety including the maximum 5-star crash safety rating. 

Driver Assistance Technology*

The new Ford Focus range offers many innovative technologies for Driver Assistance for example:

Active Park Assist
The new Focus even has a system that will steer you into tight parking spaces - just 1.2 times the length of the car. Active Park Assist first uses sensors to check if there's enough room, then the system steers for you while you operate the accelerator, gears and brake. You're guided all the way with visual and audible signals, while the car practically parks itself.

Traffic Sign Recognition
You can now avoid the frustration of missing a traffic or speed sign again in the new Focus. Traffic Sign Recognition technology identifies different traffic signs and can display two different signs on the instrument panel. For instance, it can show the speed limit and no overtaking in the control cluster. It will even flash when you are over the speed limit. A useful prompt ­to mind how you drive Auto High Beam
This clever night driving-aid, which works with automatic headlights switched on, temporarily dips your headlights when it detects oncoming traffic or another vehicle up ahead. Then it automatically returns them to high beam. A bright idea that makes driving more safe and relaxed.

Hill Start Assist
This innovation prevents you from rolling backwards when making a hill start. After releasing the brake when stationary, the technology keeps the wheels steady, increasing control when pulling away on a hill, or stopping and starting on slippery surfaces.