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01377 252166

Richardson Ford Driffield
Westgate, Driffield, East Yorkshire,
YO25 6SY
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01262 675336

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Hilderthorpe Rd, Bridlington, East Yorkshire,
YO15 3HP
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01377 252166

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YO25 6SY
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Unlearn - 'Unexpected and Unconventional'






January is the start of a new year and of a new way to see Ford!


Celebrate Ford Motor Company’s love of innovation


Unlearn is Ford’s most extensive brand campaign in years and highlights Ford’s innovative technology





The New Faces of Ford

Unlearn will showcase the most exciting exceptional vehicles the GT, RS, Mustang and Edge, they are unexpected and unconventional.


The GT carbon-fibre supercar is the epitome of Unlearn, an inspired example of performance-based design, dynamic sports handling, brilliant aerodynamics and what an EcoBoost engine is capable of.


The Mustang is a 20th Century legend that’s now at home in the 21st Century. Its iconic styling is matched with technology that ensures an uncompromising drive every time. It’s not hard to see why the first 130 sold out in the UK in just 30 seconds.


The Focus RS matches legendary, track-based performance with all the convenience and comforts of a family car. It’s equally at home on the track or the school run.


The Edge launches in 2016 and will sit at the top of Ford’s SUV range and is sure to attract the attention of Aspirers. You will love the fact that it’s one of Ford’s most technically-advanced vehicles along with its chunky, solid design and premium trim.



Cars may be leading the way in the Unlearn campaign, but equally important is the innovative technology which Ford is constantly developing. Technology makes compelling talking points as much is designed to improve fuel-efficiency, safety, comfort and connectivity. For example:

  • EcoBoost engines
  • SYNC2
  • Adaptive Steering
  • Active Noise Control
  • Active Park Assist
  • Front Split View Camera
  • Inflatable Rear Seatbelts


Latest News

All-New Fiesta B&O Play Series


Now available to order from Richardson Ford B&O PLAY Something all music…

Read more >

New EcoSport Coming Soon


New EcoSport: Zetec, Titanium and ST-Line Petrol - 1.0L EcoBoost with 100, 125…

Read more >

Registered Office: Westgate, Driffield, East Yorkshire, YO25 6SY | Telephone: 01377252166
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