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Richardson Ford Driffield

Richardson Ford Bridlington
01377 252166

Richardson Ford Driffield
Westgate, Driffield, East Yorkshire,
YO25 6SY
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01262 675336

Richardson Ford Bridlington
Hilderthorpe Rd, Bridlington, East Yorkshire,
YO15 3HP
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01377 252166

Richardson Ford Master
Westgate, Bridlington, East Yorkshire,
YO25 6SY
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Unlearn - Ford Technology


Ford cars may be leading the way in the Unlearn campaign, but equally important is their innovative technology, which are constantly developing.These technologies make compelling talking points, as many are designed to improve

fuel-efficiency, safety, comfort and connectivity.



The revolutionary EcoBoost engine delivers the high levels of performance found in larger, heavier petrol engines - yet offers class-leading fuel economy (reducing consumption up to 24% compared to the 1.6Ti-VCT engines) and lowering CO2 emissions. EcoBoost engines have won many prestigious awards, with the 1.0-litre EcoBoost engine picking up the International Engine of the Year award three times, and International Engine of the Year under 1.0-litre for four years running.



Ford SYNC2 Touchscreen with Voice Control takes infotainment systems further than ever thanks to the addition of an 8-inch colour touchscreen. This high-resolution display gives intuitive control of several key functions including phone, audio, climate control (when DEATC fitted) and optional navigation via voice or touch.



Adaptive Steering makes it easier to manoeuvre a vehicle at low speeds (you need fewer turns when parking, for instance), while at higher speeds it makes wheel response smoother (so there’s less chance of a sudden movement). It increases both driving pleasure and driver confidence.



Active Noise Control creates a whisper-quiet cabin. It works like noise-cancelling headphones but where they eliminate all outside noise, Active Noise Control is more selective and only affects unwanted noise from the engine, wind, powertrain and road. The system analyses these noises, then generates sound waves through the speakers (without interfering with music or volume levels) to cancel the unwanted sounds out.



For unparalleled ease when parallel or perpendicular parking. This sophisticated technology uses ultrasonic sensors to measure parking spaces and determine whether a car can fit. The computer then steers the car in by itself. All a driver needs to concentrate on is the accelerator, braking and gears.



This small front camera enhances the driver’s view to make pulling out of junctions and parking spaces safer. It shows a split image on the Multi-Function Display, and is like being able to look left and right from the front of the bonnet. It improves awareness of oncoming traffic, pedestrians and cyclists, and ensures greater safety



These combine the attributes of safety belts and airbags. Sensors quickly determine when they should be deployed and signal the belt’s tubular airbag to inflate instantly. This creates a larger surface area to reduce injury in the event of an accident.


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