Upgrade and Save Promotion
Upgrade and Save is THREE great promotions in one.
Purchase a New Ford Car from our selected range before 31st March 2021 and you may qualify for the following three great Upgrade and Save Promotions.
- Finance with Ford Options with 0% APR Representative
- Defer the first THREE months Ford Options finance payments
- Possibility of a £1,000 Upgrade Savings
Are you eligible?
Until 31st March 2021, you can finance selected new Ford cars on Ford Options with 0% APR representative.* In addition we will defer the first three monthly payments^ so you'll make no monthly payments until month 4 of your finance agreement.
In addition you may be eligible for a £1,000 Upgrade Saving~ if you've owned your current vehicle for 4 months and it is either
 a Ford vehicle which is 4 years old or
 a non-Ford vehicle
The promotion is available across a selected range of cars, including the Focus, Fiesta ST-Line and the New Ford Puma.
Get in touch with Richardson Ford Driffield or Bridlington Dealership ‘Request a Contact’ and one of our representatives will be in touch. It couldn’t be simpler.
- Request a contact
- Book an appointment
- request a personal video
- Arrange Click & Collect
- Arrange purchase
EMAIL for more information.
Terms & Conditions
Available for new vehicles contracted by 31st March, 2021 and registered by 30th June, 2021.
Retail only. Finance subject to status. Freepost Ford Credit. Certain business types are excluded from Ford Options. See our FAQs or ask your dealer for more information.
* Excludes Fiesta ST, EcoSport, New Puma ST, Focus Style, Focus ST, Mustang and All-New Mustang Mach-E. New Puma (excluding ST) and all Kuga EcoBoost petrol engines are only available on 0% for 2 year Ford Options.
^ 3 months deferred payment only applies when you finance your new Ford Car on Ford Options. Focus Style and the All-New Mustang Mach-E are excluded.
~ £1,000 Upgrade Saving off a selected new Ford Car. You do not need to part exchange your vehicle. You must have owned for at least 4 months either  a Ford vehicle that’s over 4 years old from date of first registration or  a non-Ford vehicle of any age. Eligible retail customers only. Excludes Privilege, D-Plan and Ambassador programmes. Excludes all Style, Trend, Zetec and Zetec Edition derivatives; All-New Kuga Titanium PHEV; and All-New Mustang Mach-E.
Richardson Ford acts as a credit broker in relation to finance products and not a lender. We only offer selected products from a limited number of finance providers. Please ask us for a list of providers from whom we offer finance.